Betsoft extends partnership with 888; iGaming deal boosts Romanian audience and European presence

Players in Romania can now experience global hits such as Primal Hunt, Stacked and Take the Bank at online casino, after award-winning content provider Betsoft Gaming enhanced its existing partnership with 888 Holdings plc (LSE: 888).

An “exciting growth market” for the supplier, the Balkan country’s iGaming space will now benefit from the addition of the developer’s slot titles, with the leading betting and gaming company’s latest commercial deal for its Romania-facing online interest building on its original distribution agreement with Betsoft signed in April 2021.

In addition to the hits Take the Bank, Primal Hunt and Stacked, released in 2019, 2020 and 2021, respectively, players at will also be able to enjoy the acclaimed Book of Darkness magic release which is loaded with features and offers a max payout of 1,056x the bet.

Established in Romania in 2016 and licensed by the southeastern European country’s Oficiul National pentru Jocuri de Noroc (ONJN) regulatory body, 888 offers an option that is both unique and fully localized in player’s own currency.

Fruitful Alliance

“We are delighted to be hosting Betsoft’s dynamic and high-quality content titles for our Romanian players. Their localised releases help enhance our selection of innovative and exciting games as we continue the roll out of this partnership across our European sites, and we are looking forward to extending our partnership further around the world into the future,” read a statement from Talya Benyamini, Vice President B2C Casino for 888.

Also commenting on the new content agreement, Anastasia Bauer, Head of Account Management for Betsoft Gaming, said they have been “delighted” with the “smooth integration” of their portfolio across the 888 sites. And explains that Romania is an “exciting growth market” for them and one where they are “already well-known,” so they are looking forward to a “very successful” launch with 888.

The teams at 888 will continue to successfully integrate the provider’s portfolio across important regulated European markets. Already established in Spain, Italy, and Sweden, Betsoft continues to strengthen its presence across the continent with one of the world’s leading betting and gaming companies.

Gaming1 Deal

The Malta-based supplier also recently launched its slots portfolio with Gaming1’s newest online casino brand, making all the above mentioned hit titles, and more, available to the operator’s players in Belgium.

Gaming1 is part of the Ardent Group and is the leading provider of land-based and online casino entertainment in the Northwestern European country. The latest addition to the operator’s stable of gaming brands, will aid the company in its aim to become a global standard in regulated online gaming markets.

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